2004 Trade Missions,
Industry Events and Meetings
Events and Dates Subject to Change



February 2004

February 4, 2004
Live Oak, Florida
Florida Tobacco Association Advisory Council Meeting
The Florida Tobacco Association Advisory Council Meeting will be held in the Suwannee County Extension Service Conference Room at 1302 11th Street S.W., Live Oak, Florida on February 4, 2004.
For more information, please contact:
Tony Fendrick
Florida Department of Agriculture & Consumer Services

February 23-26, 2004
Convention Center
Las Vegas, Las Vegas
Magic@Fabric Trade Show
Features Florida alligator leather.  For more information, please contact:
John Easley
Florida Department of Agriculture & Consumer Services


March 2004

March 2-21, 2004
Houston, Texas
Houston Livestock Show and Rodeo
World-class livestock exhibitors bring their best stock for evaluation by professional judges. More than one million visitors are expected to view livestock ranging from cattle and sheep to horses and rabbits. For more information www.hlsr.com/livestockshow.

March 3-5, 2004
Agro-Trade and Exhibition Center
South Korea
Food and Hotel Korea
South Korea is one of the world’s largest food-importing countries. It relies on imported products for almost three-quarters of its consumption. Within the Asia Pacific, it is the third largest market for imported consumer food and beverages, with a value of almost $5 billion per annum.

This was South Korea’s first truly international and trade-only exhibition in 2003 and USA Pavilion exhibitors reported approximately $100,000 on-site sales and an average of 17 serious contacts. The 2004 USA Pavilion promises the same, if not higher, level of success.  For more information:
Khaliaka Meardry, USDA Trade Show Office
Phone 202-720-3065
Fax 202-690-4374

March 4-7, 2004
Anaheim, CA 
Natural Products Exhibition West
Connecting buyers and sellers at the Premier Tradeshow for the natural products industry. For more information: New Hope Natural Media, 1401 Pearl St., Boulder, CO  80302, Phone: 303-939-8440, Fax: 303-998-9020, E-mail: , Website: www.expowest.com.

March 5-7, 2004
Albuquerque, NM
Annual National Fiery Foods and BBQ Show
This unique show attracts attendees from around the globe and more than 10,000 general public attendance. Exhibitors in the show can take advantage of this opportunity to meet and greet new buyers, introduce their line of products or services, and reaffirm their commitment to their current customers. For more information www.fiery-foods.com/shows.asp.

March 12 - 14, 2004

Tallahassee, Florida
Red Hills Horse Trials
Tallahassee will again be the site of the Red Hills Horse Trails, an annual United States Eventing Association Area III activity. Named for the sloping terrain and rich red earth known as the “Red Hills” of North Florida and South Georgia, the Horse Trials feature a challenging cross-country course. The course was designed by Captain Mark Phillips, Chef d’Equipe and Technical Advisor for the United States Equestrian Team and a former member of the Great Britain Olympic team and built by Schotland’s Hugh Lochore. Features include a variety of obstacles; water, banks and ditches that wind through Phipps’ arboretum. For more information, please contact:
Event Organizer – Sallie Ausley
850-385-3956/  Fax 850-386-2850


Co-Organizer – Sylvia Ochs
850-893-2497 Fax 850-893-7010
Website: www.rhht.org

March 14-16, 2004
Hynes Convention Center
2004 International Boston Seafood Show
The Bureau of Seafood and Aquaculture will coordinate and host the Florida Pavilion at the International Boston Seafood Show at the Hynes Convention Center in Boston. Eight Florida companies present and promote their products within the 600 square foot pavilion. The goal of participating in this event is to promote the attributes of Florida seafood and aquaculture and give companies an opportunity to make new contacts and generate sales. Estimated sales of Florida companies at the 2003 International Boston Seafood Show Florida pavilion were over $3.2 million during the show. Due to the popularity of this show and the sales generated by participants, spaces in the Florida Pavilion are at a premium and are booked quickly. If you would like additional information, contact Paul Balthrop, 850-488-0163; .

March 15-19, 2004

David, Panama
Panama Beef Breeding Cattle Trade Mission
The United States Livestock Export Genetics, Inc., through a proposal submitted by the Florida Department of Agriculture, approved and funded a trade mission to the Feria Internacional de David in David, Panama. This is a well attended event by the livestock producers not only of Panama but other neighboring Central American countries. Cattlemen from Florida, a professor from the University of Florida and a representative from the Florida Department of Agriculture will attend and present a seminar to the Panamanian Cattlemen Association. The purpose of this mission is to expand our markets in this country and meet key players in the livestock industry.

March 17-19, 2004
New Orleans, LA 
American Pet Products Manufactures Assoc. (APPMA)

Now in its 46th year, The APPMA Show is the largest and longest-running pet products trade show in the industry, attracting the world’s most qualified buyers. Meet the industry’s most influential buyers and showcase your newest products in the first quarter of 2004 buying cycle.  For more information www.appma.org  (MAP) or contact: Amanda MacKee at (850) 488-0163 or E-mail:

March 23-25, 2004
Fi Asia-China
Shanghai, China
Food Ingredients Show
With its vast 1.3 billion population, China has become an exceptionally important marketplace for food ingredients suppliers and manufacturers.

Rising consumer incomes in China coupled with a busier, more sophisticated workforce purchasing better manufactured and distributed foods has led to an increased use and variety of food ingredients.

Fi Asia-China brings together a unique blend of over 600 international and local Chinese exhibiting companies and over 14,000 visitors. The USA Pavilion, sponsored by the USDA, provides the opportunity to meet with thousands of potential international buyers and partners. For more information:
Khaliaka Meardry, USDA Trade Show Office
Phone 202-720-3065
Fax 202-690-4374

March 29-31, 2004
Chicago, IL 
Pet Food Forum
This forum is a unique opportunity to learn from the world’s top experts who will speak on all aspects of the pet food industry. The exhibition includes leading suppliers to the international pet food industry, featuring exhibits of equipment, ingredients and services. For more information: Email: . Website: www.petfoodindustry.com. (MAP)

March 29 – April 3, 2004
San Jose, Costa Rica
Goat Association Trade Mission
This trade mission will take place in San Jose, Costa Rica, March 29 – April 3, 2004. The Florida Goat Association along with the Florida Department of Agriculture has been invited to participate. Mrs. Ann Winkler and Mr. Tom Winkler will be representing the Florida goat industry at this event. A seminar has been planned with the University of San Jose and the members of the Goat Associations in Costa Rica. A tour of Costa Rica farms is also scheduled. This mission will give Florida producers the opportunity to establish contacts, evaluate potential buyers and present the advantages of Florida-bred goats.

March 31, 2004

Ambassadors for Aging
The Florida Department of Agriculture and Consumer Services will have a “Fresh 2 U” exhibit pertaining to senior’s health on display at the Capitol during Ambassadors for Aging – Senior Citizen Day, March 31, 2004. There will be various activities during the day, health screenings, and information available for seniors. For more information, please contact:
Mary Cremeans
Florida Department of Agriculture & Consumer Services

April 2004

April 6, 2004
Citrus Advisory Council Annual Meeting
The Annual Citrus Advisory Council meeting will take place at the Highlands County Ag Center on April 6, 2004. The Ag Center is located just south of Sebring, Florida. For more information, please contact:
Tony Fendrick
Florida Department of Agriculture & Consumer Services

April 16 - 18, 2004
The New Atlantic City Convention Center
Atlantic City, New Jersey
16th Annual Pet Industry Spring Trade Show & Educational Conference
For more information, contact:  Tom Thomas at  850-488-0163 or visit www.hhbacker.com.