Agricultural Commerce, Business Development and Marketing
Florida Agricultural Promotional Campaign (FAPC), “Fresh From Florida”
Florida Agricultural Promotional Campaign
Most of Florida's 47,000 agricultural producers are small farmers and do not have the resources to individually conduct promotional campaigns to market their products.
By joining the Florida Agricultural Promotional Campaign (FAPC), both small and large producers can benefit from the "Fresh from Florida" program.
The FAPC helps increase sales of Florida agricultural products. The hallmark of the program is the familiar "Fresh from Florida" logo used for packaging and advertising.
The logo associates the member's products with Florida agriculture's worldwide image of excellence, which has been promoted by the FAPC since 1990.
The vast majority of Florida’s 47,000 agricultural producers are small farmers. As such, they do not have the resources to individually conduct promotional and advertising campaigns to help market their products. By joining the Florida Agricultural Promotional Campaign (FAPC), both small and large producers can benefit from the “Fresh From Florida” programs conducted by the Florida Department of Agriculture and Consumer Services.
The hallmark of the program is the familiar “Fresh From Florida” logo, which is displayed on product packaging and signage and in a variety of print and electronic media. Only members of the FAPC are permitted to use the logo. The logo associates the member’s products with Florida agriculture’s worldwide image of excellence, which has been carefully cultivated and promoted by the FAPC program since its beginnings in 1990.
FAPC members have the opportunity to use the “Fresh From Florida” logos, participate in industry trade shows at a reduced cost, receive point-of-purchase materials, have access to trade leads, receive the “Fresh From Florida” magazine and industry newsletter, tie-in to supermarket promotions that feature Florida products in newspaper and store circular advertisements, and receive a farm sign customized with the member’s business name.
There are two levels of FAPC membership. Paying members (that pay an annual fee) include producers, packers, repackers, processors, brokers, shippers, cooperatives, agriculture supporters, and industry organizations. Non-paying members include retailers, food service, non-profits, wholesalers, educational organizations, and governmental organizations.
- Join the FAPC, Membership Requirements
- Search Database for Members' Agricultural Products
- Member Login
Order Point-of-Sale Display Materials
Many types of point-of-sale and retail display materials promoting Florida agricultural products are available free of charge to FAPC members. These display materials can only be used to promote Florida products.
Logo Incentive Program
FAPC members can participate in Logo Incentive Program, which offsets a portion of their consumer packaging and carton printing costs while promoting the "Fresh From Florida" message.
- DACS-06203 FAPC Membership Application (PDF)
- DACS-06205 FAPC Membership Application Seafood/Aquaculture (PDF)
- DACS-06703 FAPC Membership Application Seafood/Aquaculture Retail/Restaurant (PDF)
- DACS-06711 FAPC Logo Incentive Program Application (PDF)
Online Viewer Seafood (:30)
Flash QT WMV Script Fruits and Vegetables (:30)
Flash QT WMV Script Buy Locally Grown (:30)
Flash QT WMV Script Depend On It (:30)
Flash QT WMV Script First Step Together (:30)
Flash QT WMV Script Working For You (:30)
Flash QT WMV Script FAPC Promotion (PPT)
- Chapter 571, F.S.
Purchase “Fresh From Florida” Merchandise
Visit the Online Merchandise Store to purchase "Fresh From Florida" merchandise such as aprons, tote bags, caps, visors, shirts, jackets and sweatshirts.
Contact Us About the Florida Agricultural Promotional Campaign
Division of Marketing and Development
Bureau of Development and Information
The Mayo Building
407 South Calhoun Street
Tallahassee, Florida 32399-0800
(850) 617-7331 Fax