Florida Agricultural Promotional Campaign (FAPC), “Fresh From Florida”
The Florida Agricultural Promotional Campaign (FAPC) identifiers are available to any person or organization who is a registered participant of the Florida Agricultural Promotional Campaign for use in marketing Florida-produced agricultural products. This person must comply with the law as provided by Part II of Chapter 571, Florida Statutes.
- 1. Definitions:
- a. Agricultural Product -- any fresh or processed apicultural, aquacultural, avicultural, dairy, horticultural, fish or seafood, livestock, forestry, viticultural, agricultural, or other farm or garden product.
- b. Agricultural Supporter -- An individual supporting the efforts of the campaign.
- c. Apicultural -- activities associated with bees or the production of honey.
- d. Aquaculture/Fish/Seafood Industry/Professional Fisherman -- a person who works within the distribution chain dealing with aquaculture, fish or seafood and buys either a Wholesale or Retailer Seafood Dealers License or Saltwater Products License. All or part of these fees are deposited in the Saltwater Products Promotion Trust Fund through which their FAPC membership dues are paid.
- e. Aviculture -- activities associated with birds, including but not limited to, poultry, ostrich, and emu.
- f. Broker -- a person who supplies agricultural products or agricultural-based products to retailers, wholesalers or food service organizations.
- g. Commissioner -- the Florida Commissioner of Agriculture.
- h. Co-Op -- A cooperative organization designated for the marketing or production of agricultural products.
- i. Equestrian -- activities associated with the care and training of horses.
- j. Government -- An established branch office providing political administration of a nation, state, district, city or county.
- k. Industry Association/Organization -- A unified agricultural group or organization supporting the efforts of agricultural producers and/or processors.
- l. Nonprofit Organization -- a unified group supporting the efforts of the campaign.
- m. Package -- package traditionally used for shipping product.
- n. Person -- an individual, firm, partnership, corporation, association, business, trust, legal representative or any business unit.
- o. Processor -- a person who improves an agricultural product, including but not limited to, freezing, heating or chemically treating, to add value to the product.
- p. Producer -- a person who grows, raises or produces agricultural products.
- q. Retailer/Wholesaler/Food service -- a person who sells agricultural products or agricultural-based products to consumers or retail outlets.
- r. Shipper/Packer/Repacker -- a person who processes, packs, ships and/or repacks agricultural products or agricultural based products.
- s. Shipper/Packer/Repacker: Horticulture Industry -- a person who ships, packs and/or repacks horticulture products.
- t. Viticulture -- activities associated with the growing of grapes in Florida and the value-added products derived.
- u. Education and/or Volunteer Organization -- an agricultural or non-agricultural organization or a group within the education system.
- 2. Identifiers
- a. The “Fresh From Florida” identifier may be used on fresh Florida agricultural products by FAPC members.
- b. The "From Florida" identifier may be used by FAPC members on Florida agricultural or Florida agricultural based products that are not perceived as "fresh" products, including, but not limited to, frozen, heat or chemically treated products.
- c. The "From Florida USA" identifier may be used by FAPC members on Florida agricultural or Florida agricultural-based products marketed internationally.
- 3. Use of the FAPC Identifiers
FAPC members will receive, upon request, point of purchase materials, camera-ready art work of the identifier(s) and other pertinent information concerning the program from the Florida Department of Agriculture and Consumer Services. The FAPC identifiers may be used on labels, packages, cartons and merchandising materials as well as in sales promotions and in media advertising. To maintain the integrity of the program, it is recommended that the FAPC identifiers be used on top quality products. Logos can be used only by FAPC members. The FAPC identifiers are registered with the Florida Department of State. The “Fresh From Florida” identifier has been registered with the U.S. Patent and Trademark Office.
- 4. Design of the FAPC Identifiers
Reproduction of the FAPC identifiers shall be made only from camera-ready art work provided by the Florida Department of Agriculture and Consumer Services. The appropriate identifier may be printed in the colors designated on the camera ready art work. Packers using the logo on their printed packages may print the logo in one of the colors already used. (Personnel with the Florida Department of Agriculture and Consumer Services, Bureau of Development and Information, are available upon request to offer suggestions or recommendations on reproduction of the FAPC identifiers.)
- 5. Registration
Membership in the FAPC is required for use of the FAPC identifier and participation in its programs. Each person/organization shall renew their registration each year on their membership anniversary. To obtain membership, applicant must register with the Florida Department of Agriculture and Consumer Services and pay the appropriate registration fee. Registration is not transferable. The annual registration fees are as follows:
- 1. Aquaculture/Fish/Seafood Industry/Professional Fisherman -- fees paid when either a Wholesale or Retailer Seafood Dealers License or a Saltwater Products License is purchased. (Aquaculture/Fish/Seafood industries who do not purchase one of these licenses should register in one of the other categories)
- Member* : Fee
- 2. Broker: $50.00
- 3. Producer: $50.00
- 4. Shipper/Packer/Repacker/Processor: $50.00
- 5. Shipper/Packer/Repacker: Horticulture Industry: $50.00
- 6. Co-Op: $50.00
- 7. Agricultural Supporter: $50.00
- 8. Industry Association: $50.00
- 9. Retailer/Wholesaler/Food service: Complimentary
- 10. Educational Organization: Complimentary
- 11. Government Organization: Complimentary
- 12. Nonprofit: Complimentary
- * If member activities involve more than one of the membership categories and includes a paid fee, the individual should pay for membership. The one exception is those whose fees are paid through purchase of a license as described in the definition for Aquaculture/Fish/Seafood Industry.
- 6. Inspection for Compliance
The Commissioner or his duly authorized representative or employee shall have the right to enter the premises of anyone using the FAPC identifiers and inspect the usage of the identifiers.
- 7. Audit
The Commissioner or his duly authorized agent may enter the premises of a member during regular business hours and audit books and other records regarding the use of or reproduction of the FAPC identifier and compliance regulations governing their use.
- 8. Reuse of Containers with FAPC Identifiers
The reuse of packages or containers on which the FAPC identifiers has been affixed or imprinted is discouraged.
- 9. Indemnification
Members of the organization agree to indemnify and hold harmless the Florida Department of Agriculture and Consumer Services and the State of Florida from and against all claims, actions, damages, costs, expenses and liabilities arising out of, or in connection with, any breach of the membership by the person.
- 10. Violations
Violations of regulations are subject to penalties and revocation of the right to use the FAPC identifiers as provided by Chapter 571.29, F.S.
- DACS-06203 FAPC Membership Application (PDF)
- DACS-06205 FAPC Membership Application Seafood/Aquaculture (PDF)
- DACS-06703 FAPC Membership Application Seafood/Aquaculture Retail/Restaurant (PDF)
- DACS-06711 FAPC Logo Incentive Program Application (PDF)