Florida Agricultural Export Directory
bullet.gif (1008 bytes) Table of Contents
bullet.gif (1008 bytes) Home
bullet.gif (1008 bytes) Online Translations

bullet copy.GIF (1268 bytes)Free Exporting Assistance
bullet copy.GIF (1268 bytes)Trade Event Information
bullet copy.GIF (1268 bytes)Foreign Agricultural Service
bullet copy.GIF (1268 bytes)The Little Book of Exporting

Fresh from Florida

The Florida Agricultural Promotional Campaign:
"Fresh from Florida"

The Florida Agricultural Promotional Campaign is an identification and promotional program designed to boost the image of Floridas agriculture by increasing public awareness of our agricultural industry and its importance to our states economy. It enables customers to easily identify and promote Florida-grown and produced agricultural products at retail and food service outlets throughout the Unites States and worldwide.

The campaign features four logos which are used to identify Florida-produced agricultural commodities and distinguish them from others.
Fresh from Florida The "Fresh from Florida" logo is used with fresh fruits and vegetables, eggs, poultry, fresh meats, and foliage.
from Florida Processed and stored products such as sugar, rice, honey, orange juice, and pasta bear the "from Florida" logo.
"Fresh from Florida" seafood The "Fresh from Florida" seafood logo depicts a fish in the sunburst, and is used on fresh seafood and aquaculture products.
"from Florida USA" The "from Florida USA" logo is used to identify Florida commodities in the global marketplace.
Also, the Department is in the process of developing specialized niche marketing logo programs such as the newly initiated program, "Kosher from Florida."
"Kosher from Florida" The "Kosher from Florida" is a unique identification logo that addresses the specialized market of those consumers who purchase kosher products.

Members of the Florida Agricultural Promotional Campaign (FAPC) benefit from a state-wide advertising campaign. This campaign includes television, billboard, radio and print advertising. Domestic and international trade events and promotions spearheaded by the FAPC team stimulate increased sales of Floridas agricultural commodities. In addition, FAPC members who use logos in their print advertisements and on cartons and packaging are eligible to receive cash incentives for such applications. Finally, FAPC members will be listed on our exciting web site at

Floridas unique blend of production, availability and agri-business development continues to solidify its presence as a world leader in the agricultural industry. The Florida Department of Agriculture and Consumer Services and the collaborative efforts of our many producers, associations, and retailers make this possible. For more information on how you can become a member of our growing membership base contact us by email at or by phone at 850-488-6625 or by mail at FAPC, Room 427, The Mayo Building, Tallahassee, Florida, 32399-0800.

Click here for more "Fresh from Florida"