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Why is kosher growing in popularity?

As many Americans become more health conscious, they may perceive kosher food products as meeting higher quality standards for safe handling and cleanliness. In the wake of illnesses traced to tainted imported food products in recent years, many U.S. consumers are looking for additional ways to safeguard their health, and the quality controls inherent to kosher processing afford many of them with the peace of mind they seek. Consumers are often impressed with the kosher rules and rabbinical supervision, and assume that the products are purer and safer.

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