Chief of Seafood and Aquaculture
Bureau of Seafood and Aquaculture Marketing
Division of Marketing and Development
Florida Department of Agriculture and Consumer Services
As Chief of Seafood and Aquaculture, Joanne McNeely coordinates programs to increase Florida's seafood and aquaculture market share, both domestically and internationally, through the use of a variety of marketing techniques, including: trade missions; trade shows; print campaigns; special promotional activities; and radio, television and newspaper advertising.
She strives to promote the wise utilization and effective marketing of Florida seafood and aquaculture products through public awareness and education, industry assistance, product and market development, research facilitation and extension activities.
Campaigns under Joanne's supervision have received Addy awards from the American Advertising Federation, and a Golden Image Award and the Judges Award from the Public Relations Association.
The Bureau of Seafood and Aquaculture Marketing has been awarded valuable research grants, such as "Soft Shell Blue Crab Training" for displaced fishermen; "Identifying and Assessing Potential Markets for Farm-raised Shrimp" to provide new aquaculture species for farmers; "New Oyster Product: Processing and Marketing Research" of frozen oysters; "Purchasing Habits of Consumers of Alligator Products" for the farm-raised alligator industry; "National Market Analysis of Hispanic Consumer Attitudes Toward Seafood and Aquaculture Products," and "Changing Times, Growing Challenges" of the seafood industry.
An 18-year veteran of the Florida Department of Agriculture and Consumer Services, Joanne has also managed the Bureau of Education and Communication, and the domestic and international sections of Division of Marketing and Development.
Joanne is a graduate of Florida State University with a bachelor's degree in business administration and a master's degree in business administration.