florida-agriculture.com

Agriculture Press Release

February 25, 1998

Agriculture Department Wins Seven Top Advertising Awards

TALLAHASSEE -- The Florida Department of Agriculture and Consumer Services creative efforts to educate the public and promote agriculture have been recognized with top honors -- four Gold awards, two Silver awards and a Special Judges Award -- from the professional advertising community.

The Addy Awards, which recognize excellence in creativity, originality and creative strategy in print and broadcast advertising, were presented to the Department by the Greater Tallahassee Advertising Federation during the groups annual awards ceremony February 21.

One of the top award winners is a public-private partnership between the Department and the Florida Forestry Association. The "Florida Forests Forever" campaign was launched last fall by Florida Agriculture Commissioner Bob Crawford and Florida Forestry Association Executive Vice President Jeff Doran.

"Were seeing more and more cooperative efforts between the public and private sectors and its encouraging to see those efforts are important and being recognized with these prestigious Addy Awards," Crawford said.

The campaign is a multimedia project designed to educate middle school students about the importance of taking care of Floridas forests. Produced in conjunction with the Florida Forestry Association, the campaign features a CD-ROM, a traveling Showvan equipped with 12 computers that currently is touring the state, brochures and other printed materials, television and radio public service announcements, and an Internet web site.

"This partnership helps our young people understand how proper forest management can provide the balance required to protect our environment and still meet societys need for the products that come from trees," Crawford said.

The overall "Florida Forests Forever" campaign received a Gold Addy; the television public service announcement component received a Silver Addy; and the Showvan component also received a Silver Addy.

The Department also received a Gold Addy for its radio advertisement promoting Florida watermelons, entitled "Watermelons in the Wine Cellar." The radio spot aired throughout Florida and the Eastern Seaboard promoting Floridas watermelon harvest.

In addition, the Department received a Gold Addy and Special Judges Award for its advertising campaign promoting Florida soft-shell blue crabs. The campaign, entitled "Catch the Blues," consisted of recipe cards, retail point-of-purchase materials, restaurant wait staff promotional materials and table cards, a brochure and poster.

"Promoting the consumption of Florida agriculture products through innovative advertising is an important role of the Department," Crawford said. "To receive such recognition from the professional advertising community is a great tribute to our Departments employees who produced these creative projects."

Department employees involved in the winning projects were:

  • Florida Forests Forever: Nelson Pugh, Frost Burke, Arlette Roberge,
    Peter Bigelow, Gary Seamans, Mark Cason, Rick Lurding, Jennifer Beatty,
    Jeff Munson, Shahla Barekat, Randall Prophet, Angela Meland, Bill Simpson,
    Ted Helms, Walt Land, Paul Palmiotto, Lucy Carter, Martha Thomas, Pat Garner, John Walthall, Jim Guerry, Gerry Cayson, Allyson Albregts, Paul Zajicek,
    Larry Reese, Tony Fendrick, Francis Horne, Mary Pichard, Evelyn Huffcut.
  • Florida Watermelons: Nelson Pugh, Frost Burke, Gary Seamans, Rick Lurding, Lucy Carter.
  • Florida Blue Crabs: Nelson Pugh, Paul Zajicek, Arlette Roberge, Mark Cason, Joanne McNeely, Randall Prophet, Tom Thomas, Marie Holmes.

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For More Information:

Nelson Pugh
(850) 488-4031


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