Agriculture Press Release
March 3, 2003
Agricultural Department Receives Awards For Marketing Promotions
TALLAHASSEE -- The Florida Department of Agriculture and Consumer Services’ creative efforts to educate the public and promote and market Florida agricultural products have been recognized with top honors from the professional advertising community.
The Addy Awards -- which recognize excellence in originality and creative strategy in print and electronic media -- were presented to the Department by the Greater Tallahassee Advertising Federation during the group’s annual awards ceremony on March 1. The Department received one Gold award and six Silver awards.
“Our Department’s Division of Marketing and Development works in partnership with segments of our state’s agricultural community to promote the consumption of Florida agriculture products in this country and abroad,” Florida Agriculture Commissioner Charles H. Bronson said. “These marketing and advertising services are key to keeping Florida agriculture competitive in the global marketplace, which, in turn, benefits Florida’s economy.”
The Florida Department of Agriculture and Consumer Services received awards in both categories of competition -- the Ad Agency Category, which included entries from professional advertising and public relations firms; and the State Agency In-house Category, which included entries produced in-house by state governmental agencies.
The Department’s seven winning entries in the Ad Agency Category competition are:
In addition to the seven winning entries in the Ad Agency Category, the Department also received five awards in the State Agency In-house Category.
“To receive such professional recognition is a great tribute to our Department’s employees who produced these creative marketing projects,” Bronson said. “It also is a tribute to those in Florida’s agriculture community who place their confidence in our efforts to promote their products and expand markets.”
The Florida Department of Agriculture and Consumer Services is statutorily mandated to provide professional marketing services to Florida’s agricultural community through its Division of Marketing and Development. Many of the marketing promotions are part of the ongoing Florida Agricultural Promotional Campaign, an identification and promotional program designed to boost the image of Florida agriculture and increase sales by helping consumers to easily identify Florida-grown agricultural products at retail stores. The multimedia campaign also helps increase public awareness of the importance of Florida’s agriculture industry, which has an estimated overall economic impact of more than $50 billion annually.
The Department’s award-winning projects will now be judged in regional competition, which includes all of Florida and the Caribbean.
For more information: