Fresh From Florida Racing

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December 14, 2006

“Fresh From Florida” Racing Team To Compete In 2007 Grand-Am KONI Challenge Series

Florida Agriculture Commissioner Charles H. Bronson today announced that the “Fresh from Florida” program will sponsor a racing team and car during the 2007 Grand-Am KONI Challenge Series. The “Fresh from Florida” car will compete in 12 events, seven of which will be nationally televised on the Speed Channel.

The “Fresh from Florida” car was unveiled today during the Performance Racing Industry show, the world’s largest racing trade show featuring the latest in motorsports technology from 1,400 companies. The event, held in the in 1 million-square-foot Exhibit Hall at the Orlando Convention Center, draws thousands of racing enthusiasts and industry representatives.

“Motorsports is extremely popular in North America, and Grand Am racing is among the fastest growing segments of this sport,” Bronson said. “Our sponsorship will help promote the ‘Fresh from Florida’ brand to sports enthusiasts around the world. In addition, the ‘Fresh from Florida’ car and driver will make at least six promotional appearances around Florida during the 2007 racing season promoting fresh, Florida-grown products and their importance for a healthy lifestyle.”

The “Fresh from Florida” car, a BMW M3, will be handled by the Orlando-based Automatic Racing team, which joined the KONI Challenge Series in 2002 and had eight top-10 finishes in 2006. Jep Thornton is team owner and driver.

“Automatic Racing is very pleased to have ‘Fresh from Florida’ on our team,” Thornton said. “Being based in Orlando, our partnership with ‘Fresh from Florida’ was very appropriate. Also, the series’ first two races this year are right here in Florida, in Daytona and Homestead. We’re looking forward to eating lots of fresh Florida fruits and vegetables during the season!”

The Grand American Road Racing Association, located in Daytona Beach, was established in 1999 and is world’s fastest-growing motorsports organizations. The Grand-Am KONI Challenge Racing Series, in which the “Fresh from Florida” car will race in 2007, is one of the fastest growing of all motorsports, posting huge gains in race attendance, television ratings and household viewers.

The “Fresh from Florida” car will be driven by Automatic Racing’s Tom Long and David Russell.

Long, 26, began his sports car career in 2001 and joined Automatic Racing this year. He earned two Pro Miata Cup Championships (North American and Atlantic) in 2005. The 2006 season marked Long’s debut in the Grand Am Cup earning two top-10 finishes in seven starts. Russell, 41, started racing in 1984. His first professional race was the 12 Hours of Sebring in 1989. In 2005, Russell earned a best finish of fourth at Daytona. In 2006 he earned five top-10 finishes in eight Grand Sport starts with a high finish of third. Russell works at the BMW Performance Center in Spartanburg, S.C., and instructs at the Skip Barber Racing School. He joined Automatic Racing in 2002.

In addition to competing in 12 Grand-Am KONI Challenge Series events, the Florida Department of Agriculture and Consumer Services will also sponsor the Rolex 24 Hours of Daytona Race on January 27-28, 2007, and American Le Mans Series 12 Hours of Sebring on March 14-17, 2007.

“We’re always utilizing new and innovative ways to increase the number of ‘Fresh from Florida’ consumer impressions,” Bronson said. “Logo exposure helps shoppers recognize our agricultural products in retail stores, and that helps increase sales for our state’s farmers.”

The racing sponsorship was funded by the Florida Department of Agriculture and Consumer Services as part of the Florida Agricultural Promotional Campaign, an identification and promotional program designed to increase sales by helping consumers easily identify Florida-grown agricultural products at retail stores. The “Fresh from Florida” campaign also helps increase public awareness of the importance of Florida’s agriculture industry, which has an estimated overall economic impact of more than $87 billion annually. For more information about the “Fresh from Florida” program, visit Florida-Agriculture.com.

The “Fresh from Florida” racing team is scheduled to compete in the following Grand- Am KONI Challenge Series events:

January 4-6, 2007 -- January Test at Daytona
Daytona International Speedway, Daytona Beach

January 25-26, 2007 -- "Fresh from Florida" 200
Daytona International Speedway, Daytona Beach

April 13-15, 2007 -- 400K Split Races
Homestead-Miami Speedway, Homestead

April 20-22, 2007 -- 400K Split Races
Iowa Speedway, Newton, Iowa

May 17-20, 2007 -- 400K Split Races
Mazda Raceway Laguna Seca, Monterey, California

May 25-28, 2007 -- 400K Split Races
Lime Rock Park, Lakeville, Connecticut

June 15-17, 2007 -- 400K Split Races
Mosport International Raceway, Bowmanville, Ontario

June 21-24, 2007 -- 400K Split Races
Mid-Ohio Sports Car Course, Lexington, Ohio

July 6-7, 2007 -- 400K
Watkins Glen International, Watkins Glen, New York

July 19-22, 2007 -- 400K Split Races
Barber Motorsports Park, Birmingham, Alabama

August 17-19, 2007 -- 400K Split Races
Grand Prix of Trois-Riveeres, Le Circuit du Trois-Rivieres, Quebec

September 12-15, 2007 -- 400K
Miller Motorsports Park, Tooele, Utah

October 5-7, 2007 -- Six Hours, Split Races
Virginia International Speedway, Alton, Virginia

For more information:
Martin May
(850) 488-0163

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