Message From Commissioner Charles H. Bronson
Agriculture is an important part of our state's heritage and economy. Florida is one of America's leading agricultural states, producing a wide range of commodities. Florida's 44,000 farmers produce more than 280 different crops on a commercial scale with yearly cash receipts totaling $7 billion. Florida agriculture has an economic impact estimated at more than $100 billion annually.
As Commissioner of Agriculture, it's my job to help promote Florida agricultural products and expand markets for our state's growers. This is increasingly important in today's competitive global economy.
Key to our marketing effort is the Florida Agricultural Promotional Campaign, or FAPC. This program, established by the Florida Legislature in 1990, is a joint venture between the private sector and the Florida Department of Agriculture and Consumer Services. The FAPC membership is made up of more than 3,700 growers, shippers, distributors, retailers and allied members.
Members are entitled to use the distinctive "Fresh from Florida" logo to identify and promote their Florida-produced products to consumers in domestic and foreign markets. The logo appears in television and print campaigns, on packaging and point-of-purchase materials, and is prominently displayed in the Department's exhibits at trade missions and events.
Each year, our Department's marketing representatives travel throughout the United States and Canada calling on retail supermarket executives to further the efforts of the FAPC. The focus of these personal visits is to secure and create new markets for Florida producers, shippers and wholesalers of Florida products.
In addition, our marketing reps conduct foreign trade missions to help to increase exports of Florida products. They also use other trade events to showcase Florida products to buyers from around the world.
If you are involved in any aspect of Florida agriculture, I encourage you to join the FAPC.
Thank you for visiting our Division of Marketing and Development's web site here at Florida-Agriculture.com. I hope you find this site useful. And please remember to look for the "Fresh from Florida" label.
Related Brochures and Publications
Related Video Productions
- Watch Commissioner Bronson's Message to Teachers Video
- Watch Commissioner Bronson's Message to Students Video
- Watch the FDACS Overview Video